Note that we also have a retargeting pixel on this page to set up a negative audience and not advertise the lead magnet to those who already opted in.
You then want to explain to people why the lead magnet they’ve downloaded is incomplete and why they should take the offer you present along with it, to get better results.
In this case, people download a juicing recipes book but we explain to them that without the 30-day plan, they won’t get very far and achieve what they want.
Notice that the call to action is to “continue” meaning we’re not telling them anything is for sale yet. That means more clicks to our sales page and eventually more sales.
You can build a basic version of these landing pages with Gutenberg but I recommend Elementor (Review) or Thrive Architect (Review) for it, with the drag & drop editor you can create these in seconds.
4. Email Marketing
This is where things start to be fun. As opposed to people trying to throw traffic to a sales page once and then have no chance to see those visitors again, you have their contact details!
Note: If you don’t have an email marketing service yet, I recommend Getresponse for affiliate marketers, it’s far superior to Aweber and offers great automation for the exact same price and has a free trial for you to see if you like it.
That means you can expose them to the offer again in case they didn’t buy and take your time to convince them that it’s what they need (and you know it is because they downloaded the related lead magnet).
When you get started, I recommend to only set up a 3 part autoresponder. It’s enough to know if the offer is going to convert or not. Here’s how I break it down:
Email 1 – Features & Logic
In the first email, I first send them the link to the lead magnet a second time (the excuse to email them) and ask them if they saw the offer (affiliate link).
I then go on and give a bullet point list of why I think they should get it as well as maybe 1 testimonial to give it credibility and start easing into the emotional realm. I’ll usually finish with a question, opening a loop making them want to open the next email.
Email 2 – Emotions
In the second email, you email them to answer the question you asked in the previous email and start (excuse for the email).
Then you go on and help them visualize themselves having solved the problem and all the things they could do when it is solved.
In the case of weight loss, for example, it could be:
- Being more attractive and finding the love of your life
- Not being ashamed when people look at you anymore
- Having more energy / being able to do more
- Not dying early
Simply elicit positive emotions of all the great things that could happen and link it back to your product.
Email 3 – Scarcity
In the final email of the series, you want to push people to take action right now. This is when you use a mixture of limited time offers (discounts, bonuses etc if available with the offer) and guilt people for not taking action.
You can use sentences like: “Einstein defined insanity as the fact of doing the same thing over and over and expecting different results” or “You need something new if you really want to change your life”.
This is when you want to make sure the product actually delivers. If I guilt someone into buying a product that actually helps them lose 20lbs and live a better life, I’m happy I did it. If you guilt low-income overweight people to buy a crappy pseudoscience product and they lose both money and hope, you’re not a great person.
These sales tactics are powerful and work but you have to have ethics when using them. Remember, we want to sell MANY things to our prospects so the first product better deliver! Really helping people makes you more money.
If you want to build real scarcity, you can use a tool like Deadline Funnels and actually open and close the offers for your subscribers.
This sounds counter-intuitive but limited access does increase sales dramatically so if you want the best results, I recommend you open and close the offers as a product launch to your list. Deadline funnels allow you to do just that, you can even add a timer on top of the affiliate sales page.
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